Brand kit

The Qaoki brand, in one place.

Everything you need to represent Qaoki accurately — the logo and its variants, our colours and type, the voice we write in, and what the mark actually means. Grab the assets below; if something’s missing, email [email protected].

The one-liner

Real-time karaoke, in sync.

Qaoki turns any karaoke night into a shared, live show. One real-time queue per room, lyrics synced to the big screen on every phone, and a crowd that cheers you on while you sing. No clipboard, no binder, no one hogging the aux cable — just grab the mic and the whole room singswith you. Free to sing, opt-in if you want to be filmed, and on iOS, Android, and the web.

Qaoki is a product by2 Lovelaces — a nod to Ada Lovelace, the first computer programmer. We build products, not just apps: technical partners who ship, test rigorously, and stick around to scale past “day 100”.

The mark

One glyph, two ideas.

The outer shape is a speech balloon — the room talking back, the cheers, the sing-along. Inside sits the queue: the running list every phone shares. Conversation plus order. That’s Qaoki in a single mark.

Qaoki Mark · magenta

Mark · magenta

Use when space is tight or the wordmark already appears nearby.

SVGPNG
Qaoki Mark · white

Mark · white

On magenta, photography, or dark surfaces.

SVGPNG
Qaoki Mark · ink

Mark · ink

Single-ink on light surfaces.

SVG
Qaoki App icon

App icon

Rounded tile — store listings, avatars, favicons.

SVGPNG
Clear space & size

Give it room.

Keep clear space around the logo equal to the height of the mark’s inner counter on every side. Don’t crowd it with text or other logos.

  • Minimum mark size: 20 px on screen, 8 mm in print.
  • SVG is the master — scale it freely, never upscale a PNG.
  • On photos, use the mono white or mono black lockup.
Don’t

Please never…

  • Recolour the mark or wordmark outside the approved palette.
  • Stretch, squash, rotate, or skew the logo.
  • Add drop shadows, glows, gradients, or outlines.
  • Place the magenta logo on a low-contrast or clashing background.
  • Rebuild or re-letter the wordmark — always use the supplied files.
  • Box the logo in unless clear space can’t otherwise be guaranteed.
Colour

Magenta leads. Violet cheers.

Magenta is the signal — the mark, the buttons, the links. Violet is reserved for the social layer: cheers, favourites, the people you follow. Ink and blush carry everything else. Tap a swatch to copy.

Typography

Two voices.

Plus Jakarta Sans does the talking — on the web and inside the app alike — while Space Grotesk handles the labels. Both are free on Google Fonts.

Plus Jakarta Sans

Headings, body & in-product UI

Weights 500 / 600 / 700 / 800. The voice of the brand — friendly, geometric, confident. The same typeface runs inside the app, so web and product read as one.

Real-time karaoke, in sync.

Space Grotesk

Eyebrows & accents

Uppercase labels, section eyebrows, small meta on the marketing site. Adds a subtle engineered edge.

ONE QUEUE · EVERY PHONE

Voice & tone

How Qaoki talks.

  • Warm, never corporate. We’re hyping up the room, not pitching a board.
  • Plain and concrete. “Grab the mic,” not “leverage the experience.”
  • Confident about the tech, quiet about it. The sync just works; we don’t lecture on how.
  • Inclusive and a little playful. Karaoke is for everyone — the writing should feel like it.
The name

Writing “Qaoki”.

  • One word, capital Q, rest lowercase: Qaoki.
  • Never “QAOKI”, “qaoki”, or “Q-aoki” in running text.
  • It’s a product by 2 Lovelaces — credit the maker on first mention where it helps.
  • Tagline: Real-time karaoke, in sync.

Take the whole kit.

Logos, marks, app icon, palette, and these guidelines — zipped and ready. Questions or partnership requests:[email protected].

Download brand kit (.zip)